Company

ISA PRESIDENT AND CEO LORI ANDERSON ELECTED CHAIRMAN OF NAM COUNCIL OF MANUFACTURING ASSOCIATIONS ALEXANDRIA, VA

Last Updated on Thursday, 21 January 2010 12:42

The International Sign Association is pleased to announce the election of President and CEO Lori Anderson as Chairman of the National Association of Manufacturers (NAM) Council of Manufacturing Associations for 2010. The NAM Council of Manufacturing Associations is comprised of more than 225 trade association members and is the vehicle for manufacturing associations to work together and to become involved in the NAM. Its mission is to provide manufacturing associations with knowledge, resources and networks to help their members create a stronger and more prosperous U.S. manufacturing sector and a higher standard of living in America. “I have already gained so much from my participation with this organization and value the relationships with my NAM colleagues tremendously, said Anderson. “I am honored to assume the position of Chairman for 2010 and look forward to a productive year.” Council member associations work with NAM on expanding its information on issues affecting the manufacturing economy to a large base of manufacturers and allied partners and creating a greater opportunity for grass roots efforts. In addition, members of the NAM Council work with each other in peer-to-peer exchanges that strengthen their own organizations and help them to grow and prosper through educational forums and meetings. “Lori’s experience with manufacturing associations will be an asset to both the Council and the NAM as a whole. We look forward to having her as part of our leadership team,” said John Engler, President of the National Association of Manufacturers. Anderson’s term as Chairman commenced January 1, 2010 and will continue through the end of the year. About ISA The International Sign Association (ISA) is a 2,600-member trade association. Its members are manufacturers, suppliers, and users of on-premise signs and sign products from the 50 United States and 60 countries around the world. ISA supports, promotes and improves the worldwide sign industry, which employs or directly impacts over 250,000 American workers and more than $49 billion in annual shipments.

The Great Outdoor Network (GON) Attains Prominence With Major Search Engines

Last Updated on Friday, 23 October 2009 12:38

The Great Outdoor Network (GON) attains prominence within the search engines to permeate the minds of media planners and buyers, serving as a premier resource. Due to the magnitude of our network and companies which follow in our organizations footsteps, the GON provides a tangible resource for information in an online environment.

As a leader in the global outdoor advertising industry, the GON provides insight and assistance to all visitors with an interest in the out of home advertising vertical. REVIEW

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GON Members in the Hurt Locker

Last Updated on Tuesday, 30 June 2009 13:10

The GON Agency Services was recently commissioned to place outdoor advertising on the streets of New York City for the newly released film "The Hurt Locker", we only needed to look to our members for support. Summit Entertainment released the movie in 2 theaters in NYC, which opened June 26th amidst rave reviews from critics. The focus of the outdoor media buy was to present the movie poster to the local audiences. Since out-of-home can place you within close proximity of the potential theater goer, this was easily accomplished with key GON members.

Fuel Outdoor, PMD Promotions and Independent's Services were all selected for this targeted outdoor advertising campaign. These members were able to turn on a dime and still provide above average service and placement for Summit Entertainment. For more information: Read on..

_{(Review the member profiles for testimonials.)}

"We feel that supporting those members who support the values of the GON community is not only an added value for the members, but a better business practice for the long term health of the outdoor media vendors. In the end, we know and understand the needs of the client and the capabilities of the vendors better than most, which assists in the management of expectations and accountability. It is because of the vendors we exist and it is because of the clients, that we have a job to perform." - Robert Shockey CEO/ GON

Special Out-of-Home Media Advertorial Opportunity For GON Members

Last Updated on Monday, 17 August 2009 14:08

As “The Voice of the Marketing Community,” ANA Advertiser delivers editorial content that is timelyand relevant for client-side marketers to help them build their brand, strengthen their insights, meeta current challenge, or address an industry issue. We highlight the strategies, tactics, partnerships,and technology they are leveraging to fuel growth and uncover new opportunities.For the third year, ANA Advertiser will produce a special Out-of-Home (OOH) Media supplement topromote the effectiveness of all types of OOH media to its readership of 25,000+ ANA members.
The supplement will mix editorial content with supplied advertorial pages and display ads from member companies of the Great Outdoor Network (GON).

Participating GON Members Will Supply:
■ 500 word corporate profile
■ Company contact information (name, title, phone, e-mail)
■ Company logo (high resolution EPS file)
■ 1-3 images/screen shots (high resolution EPS files)
■ A full page color display ad

"The GON is commited to the media companies which represent the active placement of Out-Of-Home Media in this country and abroad. Providing an outlet where media companies have the ability to advertise to direct clients and advertisers to expand their understanding of the capabilities of our vertical, is paramount to our own mission. This is why we are not only providing our endorsement but applying our clout to more exposure for the dollar to over 25,000 direct clients who are active in the ANA.- Robert Shockey / CEO"

Contact Information

Kristina Sweet | Associate Publisher/Director, Sales & Marketing| Media Sales Group
99 Bedford Street, Floor 5, Boston, MA 02111

direct: 617.457.3938 | email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

GON Premier Members Tweet on Twitter

Last Updated on Sunday, 14 June 2009 15:06

Twitter a real time short message system started in 2006, is a easy and quick method of spreading your company's activities across networks. The Great Outdoor Network is just one of those networks where Premier Members with Company Portfolios feature their latest Tweets. To make it easier for visitors and users who are interested in a company can keep tabs on all the latest news and information. Portfolios feature company RSS feeds, published articles, press and case studies in one central location. These portfolios also feature the ability to watch video presentation and review an entire photo gallery of products, which is helpful in understanding the products and services each company may render. Contact information is provided with email capabilities, Skype direct calls and phone numbers so users can connect and begin the business process.

This new development is another production to assist media companies showcase their company in the most professional and complete fashion. As members increase their own advertising and marketing efforts the GON will be there to support the needs of those companies.

Examples:

Adeye Mobile: Click Here

GoMobile Advertising: Click here