3rd Annual Digital Media Measurement & Pricing Summit

Wednesday, April 7 & Thursday, April 8, 2010 | Doubletree Metropolitan Hotel | New York City http://www.strategyinstitute.com/040710_dmmp3/dsp_who.php This one-of-a-kind summit is designed specifically for executives involved in… |
National Brands and Advertisers: Media
Research & Analytics | Digital, Interactive & Emerging Media |
Integrated Marketing | Media Planning & Strategy | Consumer
Insights & Relationship Management | Marketing & Advertising |
Brand Strategy & Management Enhance
your return on investment and maximize the effectiveness of your
advertising spending. Acquire the latest industry insights and learn
which digital media platforms work best with your marketing objectives. Media Agencies: Measurement
& Accountability | Media Planning & Buying | Digital &
Interactive | Media Investment & Activation | Research &
Analytics | Media & Brand Strategy | Account Management Surpass
your clients’ expectations with cost-effective digital media solutions
and optimize performance through integrated planning and buying. Ad Agencies, Digital, Interactive, and Marketing Strategy Firms: Account
Management | Media & Brand Strategy | Creative Strategy &
Content | Research & Analytics | Innovation & Design | Consumer
Insights Adapt
and customize your brand strategy based on reach and effectiveness.
Understand the potential and capabilities of emerging digital media
platforms and leverage them for successful campaigns. Publishers, Ad Networks, Ad Exchanges, and Digital Aggregators: Sales | Business Development | Monetization Connect
with media agencies, advertisers, and brand managers looking to spend
advertising dollars. Be an ADVOCATE for your media platform and
monetize your content. Find out where you stand on pricing and metrics,
and benchmark against your competitors. Application/Technology/Software Platform Providers: Sales | Business Development | Product Development & Management Network
with senior decision makers from ad networks and ad vehicles.
Collaborate on new strategies for enhancing digital media distribution,
tracking and usability. Research and Media Measurement Organizations: Sales | Business Development | Research | Analytics & Data Operations | Product Management Develop differentiated products according to what your clients are looking for. Showcase your solutions for media measurement and establish yourself as a leader in data gathering and analysis. |




