ISA INTERNATIONAL SIGN EXPO 2010: A BEACON OF LIGHT FOLLOWING AN ECONOMIC STORM
Last Updated on Friday, 16 April 2010 09:51
ALEXANDRIA, VA –
In an
industry that focuses on visual communications, there was no place better to be
than ISA International Sign Expo 2010 in Orlando, April 7 – 10. Nearly 17,000
attendees from around the globe visited hundreds of exhibitors in over 160,000
net square feet of exhibit space on an expo show floor that was the largest it
has been since 2008. Seventeen percent of exhibitors were new and/or first time
exhibitors, clearly indicating the sign industry is on the rebound following the
recent economic downturn. Despite
the challenging economy of 2009, 2010 appears bright for the sign industry.
ISA International
Sign Expo proved itself to be the premier platform to conduct domestic and
international business in the sign industry. Many exhibitors and attendees
reported the ISA Sign Expo is “the most cost-effective and efficient way to do
business, shop for new products and services, and stay on the cutting edge of
sign industry technology.”
“The ISA Sign
Expo offers an unmatched opportunity to meet in person with thousands of
prospective qualified buyers,” said ISA President and CEO Lori Anderson, “and
this year, that’s exactly what our exhibitors did.”
In addition to a
massive exhibit hall, ISA hosted two special events, intended to offer
participants a look at some of the hottest products being introduced. The New
Product Showcase featured 22 demonstrations. The Green Product Showcase, a new
addition to Sign Expo, offered eco-friendly products available to the industry.
ISA's Sign Expo
2010 offered an unrivaled slate of industry-specific educational programs as
well, with expert-led sessions focusing on topics such as graphic design, sign
code legislation, business management, sales and marketing, and technology. In
what has been slated as the “best ever” educational opportunity for the visual
communications market, this year’s show offered nearly double the number of
education sessions that are typically conducted, popular package pricing options
for the first time and much more. The ISA Sign Academy featured interactive
forums, hands-on workshops and seminars; Continuing Education Units (CEUs) were
available for several sessions and Professional Development Units (PDUs) were
available for all sessions.
Gloria Byce, with
Innersource, Inc. in Youngstown, Ohio, noted “There were so many good education
sessions going on, it was hard to choose!” And, according to Gerald Peskin,
owner of Peskin Sign Company, “These sessions make it possible for our firm to
become more professional, productive and profitable.”
ISA Sign Expo
alternates each year between Orlando and Las Vegas and was ranked as the
85th largest trade show in 2008, according to Tradeshow Week.
Be sure to be in
Las Vegas, April 28 – 30, 2011 for next year’s ISA International Sign Expo. It’s
sure to be the sign industry event of the
year!
About ISA
The International Sign Association (ISA) is a 2,600-member trade association. Its members are manufacturers, suppliers, and users of on-premise signs and sign products from the 50 United States and 60 countries around the world. ISA supports, promotes, and improves the worldwide sign industry, which employs or directly impacts over 250,000 American workers and more than $49 billion in annual shipments.
The International Sign Association (ISA) is a 2,600-member trade association. Its members are manufacturers, suppliers, and users of on-premise signs and sign products from the 50 United States and 60 countries around the world. ISA supports, promotes, and improves the worldwide sign industry, which employs or directly impacts over 250,000 American workers and more than $49 billion in annual shipments.
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If you'd like more information,
please call Tracey Cook at 703-836-6067 or e-mail
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